The sales gap calculator

What Is Your Close Rate Costing You?

Use your real pipeline numbers to see what a stronger sales process could be worth—before renewals, upsells, or referrals.

Your numbers

Qualified opportunitiesPer monthInitial offer valueAverage first transaction$Current close rateYour measured baseline%Target close rateA realistic next milestone%

Customer valueWhat happens after the first sale?

Additional offer valueAverage expansion sale$Customers who buy itYour expansion rate%Referral customer rate% of customers who produce one additional closed customer%

Calculated direct customer value$16,000before referral value

Qualified opportunity: someone with a real problem, the means to solve it, and a genuine fit for your offer.

The annual opportunity

Moving from 10% to 15%

Additional first-sale revenue$120,000$10,000 per month from the same pipeline

Current annual revenue$240,000

Potential annual revenue$360,000

Additional direct customers+12per year

Additional referral customers+1.2one generation

First-sale revenue$120,000

Expansion revenue$72,000

Referral customer value$19,200

Total lifecycle value created$211,200

Referral value includes one generation only. Lifecycle value is a projection, not guaranteed annual revenue.

Knowing the number is step one.

Build the system that closes the gap.

Talk to Ryan